Logistics Market to Reach $6.5 Trillion by 2027 – The logistics industry is on the brink of explosive growth, expected to reach $6.5 trillion by 2027.

76% of Shippers Consider Ending Relationships with Forwarders Lacking Digital Capabilities – As digital skills become a crucial survival requirement, forwarders without robust digital capabilities may find themselves left behind.

As the global logistics market rapidly evolves, digital transformation is no longer optional for forwarders—it’s essential. In a world where 76% of shippers are considering switching providers due to a lack of digital capabilities, those who fail to adapt risk losing their competitive edge.

This post explores the necessity and benefits of digital transformation for forwarders, showcasing how it can help you tap into the booming logistics market and achieve sustainable growth.


Digital Capabilities: A Competitive Imperative

A study by Accenture reveals that 76% of freight and logistics companies face serious setbacks if they neglect digital enhancement. Forwarders who embrace these technologies will secure a competitive edge in the market.

Recent studies show that shippers prefer forwarders with capabilities like real-time cargo tracking, data-driven decision-making, and automated processes—reflecting a growing market demand for transparency and efficiency.


Impact of E-Commerce and the Need for Adaptation

The rapid expansion of global e-commerce, expected to grow by 9.4% in 2024 with total sales reaching $7.5 trillion by 2026, is accelerating the need for digital capabilities. Forwarders who lack these capabilities, such as real-time tracking and data analytics, risk losing their competitive edge in this burgeoning market.


The Era of Digital Transformation: Changing the Paradigm of the Logistics Industry

The logistics industry is in the midst of a digital revolution, with shippers increasingly favoring forwarders who offer robust digital services.

Ocean Visibility, a critical digital capability, has gained prominence due to its ability to provide real-time monitoring and management of global supply chains—a need that became particularly urgent during the COVID-19 pandemic.

Moreover, the complexity of global supply chains is driving the need for real-time monitoring and data analysis, allowing companies to quickly adapt to unexpected changes, reduce costs, and elevate customer service.

Shippers’ Priorities in a Digital Age

The influence of these market conditions is clear in what shippers prioritize when choosing forwarders. Recent reviews of international transport and customs brokerage services have increasingly focused on digital capabilities, such as the availability of daily/weekly tracking reports, real-time tracking reliability, and the ability to respond to crises.


TRADLINX’s 2024 Survey on Forwarder Selection Criteria

TRADLINX’s 2024 Survey on Forwarder Selection Criteria for Shippers reinforces this trend, particularly emphasizing the differences in criteria based on company size. Large enterprises managing over 100 monthly import/export transactions view digital cargo management services, including real-time tracking and shipment management, as essential factors (17.86%).

As supply chains grow in complexity, the need for effective digital management systems becomes increasingly critical.


Digital Capabilities for Small and Medium Forwarders: Crisis or Opportunity?

As digitalization accelerates, small and medium-sized forwarders face significant challenges. Substantial upfront costs and the difficulty of acquiring skilled personnel make digital transformation daunting. Even with systems in place, delivering customized services to meet diverse customer demands remains a challenge. Reliance on outdated manual methods further diminishes efficiency, making it harder for these forwarders to maintain competitiveness.


Meeting Rising Shipper Expectations

At the same time, shippers’ expectations continue to grow. They now expect forwarders to manage all logistics processes seamlessly and without complications. Beyond just finding the lowest-cost option, they seek forwarders who can reduce their workload and move cargo quickly and safely. Real-time cargo tracking and data analysis have become critical components.

As shippers’ demands grow more sophisticated, particularly for large-scale operations, the criteria for selecting forwarders have evolved. Today, digital management systems, real-time tracking, and rapid crisis response are not just desirable—they are essential alongside cost considerations.

While these heightened expectations pose challenges, they also create opportunities for forwarders ready to adapt. A McKinsey survey shows that 90% of supply chain leaders have invested in digital technologies since 2021, and 80% plan to continue doing so beyond 2023. This shift clearly indicates that digital transformation is no longer a luxury but a necessity.


The Future is Digital: Opportunities in a Growing Market

Furthermore, the global digital freight transport market is on a steep growth trajectory, expected to expand from $2.92 billion in 2020 to $22.9 billion by 2030. This rapid expansion highlights the significant potential for forwarders who embrace digital capabilities.

Thus, for small and medium-sized forwarders, adopting digital solutions isn’t just about meeting current demands; it’s about positioning themselves to capitalize on future growth. Strengthening digital capabilities now will lay a strong foundation for ongoing competitiveness and success in a rapidly changing market.


Becoming a Smart Forwarder: Integrated Logistics Management Solutions as the Answer

In a rapidly evolving logistics landscape, forwarders need to quickly adapt to market trends and meet rising shipper expectations. Which solutions offer the most effective way to enhance digital capabilities and maintain a competitive edge?

Integrated Ocean Visibility solutions provide a comprehensive answer. Offering real-time cargo tracking, risk prediction, and data-driven decision-making, these solutions equip forwarders to handle the complexities of modern logistics with confidence.

By leveraging global maritime data and advanced technologies, Ocean Visibility solutions allow companies to track the real-time location of ships and containers. This real-time visibility gives businesses a clear understanding of their cargo’s status and estimated arrival times, simplifying export and import schedule management. Imagine having a comprehensive, global view of all your cargo movements.

Benefits of Ocean Visibility Solutions

The benefits are substantial:

  1. Operational Efficiency: Real-time data analysis enables companies to monitor current conditions and respond quickly to any issues, thereby enhancing efficiency and minimizing disruptions.
  2. Risk Management: By identifying potential delays, accidents, or damages during sea transport, companies can prevent bottlenecks and reduce cost overruns.
  3. Customer Satisfaction: Transparent sharing of cargo location and arrival times builds trust, and 24/7 customer support ensures that any inquiries or issues are promptly addressed, leading to stronger customer loyalty.
  4. Cost Savings: Data analysis from Ocean Visibility solutions helps identify inefficiencies in the transport process. Companies can optimize shipment schedules, routes, and carrier selection, resulting in shorter lead times and reduced logistics costs.
  5. Enhanced Decision-Making: The in-depth analysis and visualization of Ocean Visibility data provide valuable insights across the entire supply chain, aiding in inventory management, demand forecasting, and procurement strategy optimization.

In summary, Ocean Visibility solutions are a powerful tool for small and medium-sized forwarders to gain a competitive edge on par with larger enterprises. They offer a practical and cost-effective way to deliver high-quality digital services while minimizing initial investment burdens.


TRADLINX Ocean Visibility: The Preferred Solution for Leading Global Companies

Given these challenges, forwarders are increasingly turning to solutions that offer robust digital capabilities. TRADLINX Ocean Visibility stands out in this space, attracting leading global companies with its comprehensive features and proven effectiveness. Industry giants such as Samsung Electronics, LG Chem, E-Land, Daelim, LS MNM, and Nexen Tire have chosen TRADLINX to enhance their logistics operations.

Significantly, TRADLINX Ocean Visibility is gaining rapid traction among forwarders who manage shipments for multiple shippers. This trend highlights the forwarders’ proactive efforts in digital transformation to deliver superior service and improve operational efficiency.


Key Features of TRADLINX Ocean Visibility

What sets TRADLINX Ocean Visibility apart is its all-in-one capability, offering:

  • Real-time vessel location tracking
  • Automated reports
  • Predictive analytics powered by big data

The ‘plug-in’ feature, easily integrated into customer websites, has been particularly well-received by forwarding companies for its simplicity and effectiveness.


Real-World Case Studies

LS Comprehensive Logistics: After implementing TRADLINX’s real-time tracking plugin on its website, LS Comprehensive Logistics allowed customers to directly monitor cargo location and estimated arrival dates. This innovation led to a 90% reduction in cargo tracking inquiries and significantly boosted employee productivity through automation.

A Global Forwarding Company: Specializing in the Asia-Europe trade route, this forwarder adopted TRADLINX Ocean Visibility to meet the stringent logistics demands of its fashion industry clients. The solution provided real-time tracking and swift responses to potential delays. The plug-in feature improved transparency and accessibility of information, leading to higher customer satisfaction.

A Specialized Chemical Logistics Forwarder: By utilizing TRADLINX Ocean Visibility during a global logistics crisis, this forwarder effectively managed port congestion. The solution enabled real-time monitoring of cargo and vessel movements, allowing the company to proactively reroute shipments expected to face delays. This strategic adjustment reduced delay rates by 20% and improved overall delivery efficiency by 35%. As a result, supply chain stability for their chemical manufacturing clients was significantly enhanced, leading to a 15% increase in new contracts.

These cases exemplify how TRADLINX Ocean Visibility delivers tangible benefits to forwarders across various sizes and industries, empowering them to secure a competitive edge in the digital era. By providing real-time visibility, boosting operational efficiency, and enhancing the quality of customer service, TRADLINX helps forwarders enhance their market position.


Embracing Digital Transformation: The Strategic Move for Future Growth

The future of logistics is unfolding rapidly, with the market expected to reach $1.869 trillion by 2026 and potentially expanding to $6.55 trillion by 2027. To stay competitive in this dynamic environment, forwarders must adopt advanced technologies. The 2024 ‘Digital Trends in Logistics’ report by DHL highlights the pivotal role of big data and advanced analytics in shaping future strategies. These tools allow companies to detect operational patterns, anticipate logistics trends, and seize optimization opportunities,

Infographic of TRADLINX Ocean Visibility features
TRADLINX Ocean Visibility offers real-time tracking, route visualization, automatic updates, and predictive management.

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