As geopolitical tensions escalate, protectionist trade policies rise, and the global economy slows, the logistics sector stands at an inflection point. Cross-border freight volumes are declining, and supply chain disruptions have become standard operating challenges. Yet, amid this turbulence, one company is breaking through: TRADLINX, a logistics SaaS provider headquartered in South Korea.
Since its official global expansion in 2023, TRADLINX has gained strong traction in the United States, South America, and India. The numbers speak for themselves: the platform has recorded a 45% year-over-year increase in users across these regions. We spoke with CEO Min Kyu Park about TRADLINX’s rapid growth, its core differentiators, and the company’s ambition to set the global standard in logistics visibility.
Q: Despite volatility in global trade, TRADLINX continues to expand its global presence. What’s fueling this growth?
“The current global logistics environment is more uncertain than ever. With countries tightening their protectionist measures and tariff barriers rising, cross-border trade has become more constrained. Freight volumes are down, and many sectors see this as a time of stagnation,” Park explains.
“But for us, the greater the uncertainty, the more critical visibility becomes,” he continues. “Companies are under immense pressure to maximize operational efficiency and reduce costs. That’s why digital transformation is no longer a choice; it’s essential for survival.”
Park references recent industry reports predicting that by 2025, more than 60% of global supply chain operators will invest heavily in IoT and real-time data analytics.
“Real-time visibility and data-driven decision-making are now mission-critical,” he says.
By the end of 2023, TRADLINX had onboarded over 1.6 million users and 60,000 corporate clients worldwide. Growth has been particularly strong in India.
“We’re seeing unprecedented demand for supply chain digitalization in India,” Park notes. “Interest in our Ocean Visibility platform has skyrocketed, and we’re holding more client meetings there than anywhere else.”
Q: In a crowded market, what sets TRADLINX apart from other logistics solutions?
Park outlines four key areas where TRADLINX leads the competition.
1. Best-in-Class Tracking Accuracy
“At the heart of our platform is our Bill of Lading (B/L)-based tracking system,” Park explains. “We analyzed more than 4.8 billion data points between 2023 and 2024, achieving an average accuracy rate of 99.5%.”
Even in complex multimodal shipping environments, TRADLINX maintains industry-leading performance:
- 99.5% accuracy when there is no transshipment
- 98.7% accuracy with one transshipment
- Over 95% accuracy with two or more transshipments
“This is a significant improvement over traditional container number-based tracking systems,” Park says. “Those systems tend to lose accuracy as the number of transshipments increases—dropping to around 75% accuracy in some cases.”
Independent studies by the University of Nevada and Texas A&M University confirm these findings. “They concluded that B/L-based tracking maintains over 94% accuracy, even in multimodal transport scenarios,” Park adds.
2. Plug-and-Play Simplicity
Ease of integration is another advantage TRADLINX offers.
“We developed our ‘Track On-Site’ and ‘Map On-Site’ plug-ins so clients can embed real-time tracking directly on their websites—often within minutes and without any coding,” Park explains.
This solution is particularly appealing to small and medium-sized forwarders that lack dedicated IT teams.
“Our clients report a 70% reduction in customer inquiries and a dramatic increase in operational efficiency,” Park says. “What used to take 10 minutes can now be done in less than 10 seconds.”
TRADLINX also provides white-label options that allow forwarders to offer the service under their own brand.
“This helps our clients strengthen their digital presence and build customer trust,” Park adds.
3. A Cost Model That Makes Sense
“Many tracking solutions charge by the number of containers, which can be costly—especially for shipments involving multiple containers,” Park explains.
“We charge based on the Master B/L, no matter how many containers are included in the shipment.”
This approach has delivered substantial savings for customers.
“Some of our clients have cut monitoring costs by as much as 537.8% compared to competing solutions,” Park says.
“In fact, some are saving more than $1.55 million annually.”
TRADLINX also waives API integration fees, making it easier and more affordable for new customers to get started.
4. Real-Time Data for Faster Decisions
TRADLINX’s Ocean Visibility platform provides real-time data that allows clients to track cargo status and locations with up to 12 times the speed of competing solutions.
“We integrate satellite and terrestrial AIS data, geofenced port events (ATD/ATA), and direct carrier API connections to ensure comprehensive data coverage,” Park explains.
This multi-source approach results in 38% higher data accuracy than competing platforms.
“And as our predictive delay algorithms become more advanced, our clients can make faster, smarter decisions,” Park adds.
One global fashion brand, for example, improved its on-time delivery rate from 85% to 96% after adopting TRADLINX.
“Reliability builds trust, and trust drives growth,” Park says.
Q: What’s next for TRADLINX? How do you plan to maintain this momentum?
“We remain committed to our core mission: delivering measurable value to our clients and empowering them to navigate an increasingly complex global logistics landscape,” Park says.
“Today, TRADLINX Ocean Visibility is recognized by leading enterprises around the world for its accuracy, reliability, and real-time insights. In Asia, in particular, our platform has become the go-to solution for companies seeking end-to-end supply chain visibility.”
This recognition was further validated when TRADLINX received top honors across seven categories in the 2024 Gartner Digital Markets Awards, including Functionality, Ease of Use, and Customer Support.
“Being acknowledged by Gartner reinforces our belief that we are setting new standards in digital logistics solutions,” Park adds.
Looking ahead, Park emphasizes that the company is focused on taking its technology to the next level.
“We’re not just enhancing our existing capabilities—we’re pushing the boundaries of what’s possible in logistics visibility,” he explains.
“Our goal is to provide companies with even more precise, actionable data, enabling them to make faster, smarter decisions in real time.”
As global supply chains continue to face volatility and disruption, TRADLINX is doubling down on its commitment to innovation.
“We’re working closely with our clients to understand their evolving needs, and we’re investing heavily in advanced analytics, predictive algorithms, and seamless integrations,” Park says.
At its core, TRADLINX’s strategy is clear: to deliver solutions that drive operational excellence and build long-term trust.
“Our team is dedicated to helping businesses transform uncertainty into opportunity,” Park concludes.
“And we believe that the best way to do that is by continuing to set new standards for visibility and transparency in global logistics.”
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