The Hidden Downsides of Popular Freight Visibility Platforms (and What to Use Instead)

Freight forwarders today don’t just need visibility—they need precise, real-time updates they can trust, plus tools that reduce manual work and customer inquiries. But not every platform delivers on those needs.

In this hands-on review, we put Gocomet, Visiwise, and TRADLINX Ocean Visibility (OV) side by side. From tracking update speed to alert quality and data-sharing flexibility, here’s what actually matters when choosing a freight visibility solution in 2025.

Gocomet:
Broad Feature Set, But Gaps in Accuracy and Usability

Gocomet offers a wide range of features across ocean, air, and land visibility—including ETA predictions, document handling, and messaging tools. But in practice, many forwarders report usability issues, limited branding flexibility, and a lack of actionable alert data.

While suitable for teams needing multimodal coverage, Gocomet may fall short for operations that depend on real-time responsiveness, data granularity, or external stakeholder updates.

Feature	Gocomet
Modes Supported	Ocean, Air, Land
Tracking Frequency	2–4x/day
Alert Quality	Basic (no delay reasons, no segment details)
Branding Customization	Logo and color only; no email/template control
External Sharing	Login-based access only
Permissions Control	No granular controls for external users
AI Document Tools	Available but difficult to use
Pricing Transparency	Per container + setup fees (varies by volume)

Visiwise:
FCL Simplicity with Limitations for Complex Logistics

Visiwise is designed for freight forwarders who primarily manage full container load (FCL) ocean shipments. Its platform focuses on simplicity, offering basic shipment tracking, internal comments, and some branding features on higher-tier plans.

While it’s easy to use for FCL, Visiwise lacks multimodal support, document automation, and external alerting features—making it less suitable for teams managing mixed-mode shipments or more advanced workflows.

Feature	Visiwise
Modes Supported	Ocean only (FCL only)
Tracking Frequency	2x/day
Alert Quality	Internal notifications only; no delay reasons or external alerts
Branding Customization	Full dashboard branding with Enterprise plan (URL, logo, color)
External Sharing	Invite-only, FCL-only views
Permissions Control	Limited; no detailed control for partners or customers
AI Document Tools	Not available
Pricing Transparency	Tiered by container volume; Enterprise plan required for full features

TRADLINX Ocean Visibility:
High-Frequency Updates and Built-In Shareability

TRADLINX Ocean Visibility is purpose-built for container-focused logistics operations—particularly those that require high-frequency updates, branded tracking experiences, and simplified communication with customers and partners.

Standout capabilities include hourly tracking refreshes, predictive ETA with delay reasons, instant URL-based data sharing, and embedded tracking on your own website. For forwarders handling large volumes or managing external stakeholders, these features reduce manual workload and improve visibility downstream.

If your goal is to minimize manual tracking, keep customers informed, and maintain control over your brand experience, TRADLINX Ocean Visibility is designed to deliver those advantages right out of the box.

Feature	TRADLINX OV
Modes Supported	Ocean (FCL & LCL); Road ETA integration optional
Tracking Frequency	12x/day (hourly)
Alert Quality	Custom alerts with delay causes, segment info, and stakeholder-specific messages
Branding Customization	Full dashboard, email, and alert customization (Enterprise); website tracking widget available
External Sharing	Instant share via secure URLs (no login required)
Permissions Control	Granular access control by role, user, and organization
AI Document Tools	Integrated document verification + streamlined upload workflows
Pricing Transparency	Per Master B/L (not per container); no setup or maintenance fees

Side-by-Side Comparison: Gocomet vs Visiwise vs TRADLINX OV

Each platform has strengths depending on your shipping profile and operational needs. Gocomet is suitable for multimodal environments, Visiwise provides a clean experience for FCL-only tracking, and TRADLINX OV stands out for high-frequency updates, real-time shareability, and full brand control.

Feature	Gocomet	Visiwise	TRADLINX OV
Modes Supported	Ocean, Air, Land	Ocean only (FCL)	Ocean (FCL & LCL), optional road ETA
Tracking Frequency	2–4x/day	2x/day	12x/day (hourly)
Alert Quality	Basic, consignee-only, no delay reasons	Internal-only, lacks delay context	Customizable alerts with delay cause and segment info
Branding Capabilities	Logo/color branding only	Dashboard + URL branding (Enterprise)	Full white-label dashboard + email/alerts + website widget
External Data Sharing	Login required	Invite-only access (FCL)	Instant URL-based sharing (no login)
Permissions Control	Limited; no granular control	Basic; lacks external segmentation	Granular by user/partner/organization
AI Document Tools	Included, but complex to use	Not supported	Integrated, streamlined verification workflow
Pricing Model	Per container + setup/maintenance fees	Tiered by container volume	Per Master B/L, no setup or hidden fees

Why overpay for visibility? TRADLINX saves you 40% with transparent per–Master B/L pricing. Get 99% accuracy, 12 updates daily, and 80% ETA accuracy improvements, trusted by 83,000+ logistics teams and global leaders like Samsung and LG Chem.