TRADLINX

1. Customer Overview: A Freight Forwarder Built Around Fast Shipment Information

Cargo Friends Co., Ltd. is a freight forwarding company that coordinates cargo movement across global trade lanes.

As a logistics intermediary connecting importers, exporters, and shipping lines, Cargo Friends needs to keep cargo moving smoothly and provide accurate shipment information quickly. For the operations team, fast access to carrier data and vessel location is essential to customer response and service quality.

2. The Challenge: Delayed Carrier Updates and Limited Vessel Visibility

For freight forwarders managing large volumes of cargo, fast and reliable carrier updates are critical. However, Cargo Friends faced a recurring challenge in daily operations: shipment updates from multiple carriers, including SITC, were often delayed.

As the team explained, updates from carriers were coming in later than before, creating operational difficulty.

When teams cannot confirm where cargo is or where the vessel is moving in real time, customer response slows down. This can affect service quality, especially when customers need quick answers about shipment status, vessel location, or expected movement.

Cargo Friends needed a solution that was easy to use, required no complex setup, and provided fast access to real-time vessel visibility.

3. How Cargo Friends Uses TRADLINX Ocean Visibility: One Login for Data Across 45+ Carriers

Cargo Friends adopted TRADLINX Ocean Visibility because it could be used immediately through the website, without a separate system buildout or complex integration process.

By logging into TRADLINX Ocean Visibility, the operations team can access shipment data from more than 45 major global ocean carriers in one place. The platform also combines carrier schedule data with satellite AIS data, allowing users to track vessel position on a live map in real time.

Instead of visiting individual carrier websites or waiting for delayed updates, the team can now check managed shipments and vessel locations through a single web-based platform.

This gives Cargo Friends a faster and clearer way to understand shipment status, even when individual carrier updates are delayed.

4. Results: Immediate Visibility Across Carriers

After adopting TRADLINX Ocean Visibility, Cargo Friends addressed one of its biggest operational pain points: delayed carrier updates.

The most important result was immediate access to shipment data across carriers. With satellite AIS data collected every two hours and refined carrier schedule data, the team can continuously track current vessel position and shipment routes.

This allows Cargo Friends to maintain visibility even when carrier updates arrive late. By removing the bottleneck caused by slow carrier information, the company built a stronger foundation for delivering faster and more accurate logistics updates to customers.

For Cargo Friends, TRADLINX Ocean Visibility is more than a tracking website. It is a practical visibility layer that helps the operations team overcome delayed carrier updates and respond to customers with greater speed and confidence.

By bringing 45+ carrier data, satellite AIS vessel tracking, and live map visibility into one web-based platform, Cargo Friends can monitor shipment status more easily, reduce dependence on delayed updates, and strengthen the service quality expected from a freight forwarder.