TRADLINX

1. Customer Overview: A Premium Pet Food Manufacturer Built on Human-Grade Quality

Harim Pet Food is a premium pet food manufacturer committed to safe, high-quality products based on its 100% human-grade standard. From fresh meat to vegetables, grains, fruit, and vitamins, the company uses only food-grade ingredients that meet strict regulatory requirements.

To maintain that quality, Harim Pet Food sources selected raw materials from around the world. As a result, import schedule visibility plays a critical role in helping the company keep production stable, manage inbound materials, and deliver consistent product quality.

2. The Challenge: A Black Box Import Process and Repeated Follow-Ups

To maintain consistent product quality, Harim Pet Food imports premium ingredients from specific countries. However, the purchasing team faced a recurring challenge: it was difficult to know exactly when those materials would arrive.

Because suppliers did not always provide regular shipment updates, the team had to contact them repeatedly just to check the status of inbound materials. After each request, they still had to wait for a response before they could make the next operational decision.

This lack of visibility created bottlenecks across the import process. It also added uncertainty to production planning and warehouse operations, especially when import schedules changed unexpectedly.

3. How Harim Pet Food Uses TRADLINX Ocean Visibility: Real-Time Import Visibility from a B/L Number

To reduce the time lost to repeated follow-ups and gain more control over imported raw materials, Harim Pet Food adopted TRADLINX Ocean Visibility.

All-in-one tracking activated by a B/L number

Once Harim Pet Food receives the Master B/L from a raw material supplier, the team no longer has to rely only on external updates. By entering the B/L number into TRADLINX Ocean Visibility, the company can automatically track and manage detailed shipment information for active cargo.

This gives the purchasing team a direct way to check shipment progress instead of waiting for supplier replies.

Proactive bottleneck management through automated delay alerts

Harim Pet Food also uses the platform to closely monitor key imported raw materials that are more vulnerable to logistics bottlenecks. With real-time shipment updates and automated delay alerts, the team can identify potential disruptions earlier and gain clearer visibility into expected arrival timing in Korea.

This allows the company to move from reactive follow-up to proactive import control.

4. What Changed After Implementation: From Waiting for Updates to Acting on Live Data

After adopting TRADLINX Ocean Visibility, Harim Pet Food changed the way it manages imported raw materials. The biggest shift was the ability to make faster, more proactive decisions based on live logistics data.

Preventing production shortages while managing material costs

When import schedules change, the team can now identify the issue earlier than before. This gives Harim Pet Food more time to adjust production schedules and avoid shortages caused by missing materials.

Earlier visibility also reduces the need to rely on expensive substitute ingredients when delays occur, helping the company manage raw material costs more effectively.

Improving warehouse efficiency through earlier space planning

Earlier visibility into actual arrival timing in Korea also improves warehouse operations. The team can secure storage space and coordinate unloading schedules before containers arrive, reducing on-site confusion and supporting more reliable delivery performance.

“As long as we receive the B/L information from the supplier, we can continue monitoring the shipment on our own. Instead of waiting for a reply from the supplier, we can save that time and focus more on other important work.”
— Taeho Kim, Purchasing Manager, Harim Pet Food

For Harim Pet Food, shipment visibility is more than a way to track cargo. It turns time once spent on repeated communication into time spent on action and decision-making.

With TRADLINX Ocean Visibility, Harim Pet Food has strengthened control over imported raw materials and built a more stable foundation for producing safe, high-quality pet food. By using B/L-based tracking and automated alerts, the company can respond earlier to logistics risks, plan production with greater confidence, and manage inbound materials before delays become operational problems.