How Much Does Project44, FourKites, or Vizion Really Cost? What LSPs Need to Know Before Paying for Premium Visibility Tools

In 2025, supply chain visibility isn’t a luxury—it’s a necessity. Global disruptions, trade shifts, and customer demands have pushed logistics teams to seek out tools that can provide real-time insights across every leg of the journey.

Leading the charge are premium visibility platforms like project44, FourKites, and Vizion. These names are synonymous with comprehensive, end-to-end tracking solutions used by some of the biggest shippers in the world. But for smaller logistics service providers (LSPs), the key question isn’t just about features—it’s about cost and fit.

Are these platforms worth the price for your business? Or could a more focused, cost-effective solution deliver better value based on your specific needs?

This guide breaks down what these premium platforms cost, what you’re really paying for, and why many LSPs are exploring smarter alternatives.

Why Are Premium Tracking Costs So Hard to Find?

When you visit the websites for project44, FourKites, or Vizion, you won’t find a clear pricing page. That’s because these platforms operate on a custom, enterprise pricing model. Their cost depends on many factors:

Your shipment volume (how many shipments per month)
The transport modes you need (ocean, truckload, LTL, parcel, etc.)
Required integrations (ERP, TMS, API custom work)
Analytics and reporting depth (standard vs. predictive insights)

Most customers must go through a sales discovery process to receive a quote. This often includes:

Initial consultations
Customized demos
Formal proposal with setup fees, recurring charges, and service tiers

While this approach makes sense for large enterprises with complex global supply chains, it can feel opaque—and expensive—for smaller LSPs.

Let’s look at what limited pricing info is available.

What Do These Premium Platforms Actually Cost?

Although exact prices are rarely shared publicly, here’s what we’ve gathered from industry sources and user reports:

Platform	Typical Pricing Range	Pricing Model	Free Plan?
project44	Custom quote-based	Enterprise contract (per shipment & integration fees)	No
FourKites	$100–$500 per user/month*	Enterprise contract (includes setup fees)	No (for shippers)
Vizion	Custom quote-based (data volume-dependent)	Enterprise contract (based on API/data points)	No

*FourKites pricing is based on third-party sources and may vary significantly depending on features and scale.

Here’s what you can typically expect with these platforms:

Pricing starts around $100–$500 per user per month for basic features.
Setup and integration fees can add thousands to your upfront cost.
Long-term contracts (12 months or more) are often required.
Additional costs for custom reports, API usage, and premium support.

For smaller logistics providers, this pricing structure can be challenging—especially if your tracking needs are primarily ocean-based.

Why Smaller LSPs Are Seeking Smarter Alternatives

Not every logistics provider can—or should—pay premium prices for features they won’t fully use. If your operations are primarily ocean-focused, or if your team doesn’t need complex over-the-road integrations, there’s often a better way to achieve visibility without breaking the bank.

Overpaying for Unused Features: Many premium platforms bundle in-depth trucking, rail, or parcel tracking—useful for some, but unnecessary for ocean-only or smaller-scale LSPs.
High Costs for Limited Users: Even small teams are billed per user or per shipment, leading to escalating costs with little flexibility.
Complex Onboarding: Integrations with TMS, ERP, and customer systems often require long lead times and technical support fees.
Lack of Ocean-Focused Simplicity: Most premium tools are designed for enterprise-level visibility across modes, leaving smaller ocean-focused teams overwhelmed and underserved.

This is why many LSPs are turning to leaner, ocean-optimized platforms that give them exactly what they need—real-time shipment visibility, container tracking, predictive ETAs, and customer-facing tools—without the overhead of enterprise solutions built for global giants.

Smarter Ocean Visibility—At a Fraction of the Cost

For LSPs focused on ocean shipments, there’s no need to pay for an entire logistics ecosystem if you’re only using part of it. TRADLINX Ocean Visibility offers a focused, flexible, and cost-effective alternative designed specifically for businesses like yours.

Real-Time Vessel and Container Tracking: Track by vessel, container, or Master B/L—integrated with global carrier data.
Predictive ETAs and Congestion Alerts: Stay ahead of disruptions with smart analytics tailored for ocean routes.
Customer-Facing Tracking Widgets: Easily embed live tracking on your website to enhance client retention.
Per Master B/L Pricing: Pay per Master B/L, not per container or user—maximize value when managing multiple containers under one shipment.
Efficient Cost Structure: Predictable billing aligned with your operations—many LSPs save 30–50% by switching from per-container pricing to shipment-based models like TRADLINX.
API Integration: Seamless connectivity to your existing systems—without the heavy setup costs.

With TRADLINX, you get precise visibility where it matters most—your ocean shipments—without the complexity or price tag of enterprise tools built for every transport mode under the sun.

Track smarter, not bigger. Get the visibility you need, at a price that makes sense.

Why overpay for visibility? TRADLINX saves you 40% with transparent per–Master B/L pricing. Get 99% accuracy, 12 updates daily, and 80% ETA accuracy improvements, trusted by 83,000+ logistics teams and global leaders like Samsung and LG Chem.