1. Customer Overview: Food Manufacturing for Saudi and Overseas Markets

National Food Industries Company Limited (NFIC) is a food manufacturer based in Jeddah, Saudi Arabia. Founded in 1993, the company produces and packages dairy products, canned beans, tomato paste, and other foods under its Luna brand. It serves customers in Saudi Arabia and overseas through its domestic distribution network and international sales partners.

2. The Challenge: Waiting for Forwarder Updates and Updating Spreadsheets

Before adopting Tradlinx, NFIC relied on updates from its freight forwarders to keep track of shipment arrival dates. When the team needed to know where a shipment was and when it would arrive, it had to send a request and wait for a reply.

Once an update arrived, the team still had to record it in a spreadsheet. Staff found the shipment’s entry, compared the new ETA with the date already recorded, and made any changes by hand.

Schedule changes meant going through that process again. Keeping the spreadsheet current across multiple shipments required the team to revisit records it had already checked.

3. The Solution: Checking Shipment Status and ETAs Directly

Tradlinx Ocean Visibility gave NFIC a direct way to check shipment status and ETAs. When the team needs an arrival date, it can look up the shipment in the platform without first sending a request to its forwarder. As shipment information is updated, staff can return to the relevant shipment to check the latest ETA.

4. The Results: Halving the Time Needed for Each ETA Check

Looking up and checking a shipment’s ETA now takes around 30 seconds, down from about one minute before Tradlinx. That is a 50% reduction in time spent checking shipment ETAs.

With the latest arrival details in hand, the team can review schedule changes and follow up with its forwarders when needed. Gathering those details takes less time, making routine shipment checks easier to handle alongside other procurement work.

• 50% less time checking shipment ETAs

  1 minute → 30 seconds.

“Before Tradlinx, checking an ETA meant asking our forwarder and then updating the spreadsheet when the reply came in. If the schedule changed, we had to go through it again. Now we can look up the shipment ourselves and check the latest ETA when we need it. It makes the job much easier. The biggest difference is how much less time we spend finding and organizing the same information.”

Amer Abdulsalam Abdu
Procurement Officer, NFIC

NFIC’s team now has a direct way to check expected arrival dates as shipment information changes. It can get those details before following up with its forwarders.

That change has simplified a recurring part of shipment management. Tradlinx Ocean Visibility gives NFIC quicker access to the information it needs to keep up with its shipments.