📍[Case Summary]
- Customer: NY International Logistics
- Industry: Logistics
- Core Challenge:
- Daily manual tracking of import and export shipment location, ETD, and ETA
- Shipment information scattered across multiple websites and channels
- Limited ability to identify delays early, prepare destination-side responses, and share live shipment updates with stakeholders
- Solution Used:
Tradlinx Ocean Visibility — All-in-One Shipment Tracking, Automated Shipment Alerts, and Instant B/L Tracking used to connect shipment monitoring, delay response, and real-time stakeholder sharing in one forwarding workflow - Key Results:
- Reduced shipment schedule checking and update-tracking time by more than 50%
- Built a more proactive forwarding response process for shipment delays and arrival changes
- Improved destination-side readiness and stakeholder communication with real-time B/L sharing
1. Customer Overview: A Forwarder Built on Shipment Control
NY International Logistics is a forwarding company that manages import and export shipments across global logistics routes.
For a forwarder, shipment visibility is not just an internal tracking task. It is the foundation for managing customer cargo, preparing for arrival-side requirements, and sharing accurate shipment updates with the right stakeholders.
The company needs to know where each shipment is, whether ETD or ETA has changed, when the cargo is expected to arrive, and what needs to be prepared before arrival.
Before adopting Tradlinx Ocean Visibility, much of this work depended on manual tracking. Shipment information had to be gathered from multiple websites and channels, often through repeated checks throughout the day.
That created more than an internal workload problem. For a forwarding company, scattered shipment information can slow delay response, weaken destination-side preparation, and make stakeholder communication less predictable.
2. The Challenge: Manual Tracking Limited Forwarding Responsiveness
Before adopting Tradlinx Ocean Visibility, NY International Logistics had to log into multiple websites and check shipment status one by one.
To confirm departure dates, arrival schedules, cargo location, ETD, and ETA, the team had to move across different systems and manually look up shipment information. A significant part of each day was spent simply figuring out where cargo was and whether schedules had changed.
This created two operational issues.
First, repetitive tracking consumed too much time. The team was spending valuable working hours on daily shipment checks that had to be repeated again and again.
Second, scattered information slowed response. Because shipment data was spread across different sources, it was difficult to identify delays quickly enough to prepare the next step in advance.
For a forwarder, this matters. Shipment delays do not only affect internal operations. They affect destination-side preparation, customer communication, and the forwarder’s ability to manage cargo with confidence.
NY International Logistics needed more than a faster tracking tool. It needed a connected forwarding workflow that could bring shipment tracking, delay alerts, and live information sharing into one platform.
3. How NY International Logistics Uses Tradlinx Ocean Visibility
NY International Logistics adopted Tradlinx Ocean Visibility to connect tracking, alerts, and sharing in one digital forwarding workflow.
Instead of relying on separate websites, manual status checks, Excel files, and email updates, the company now uses one platform to monitor shipments, receive delay-related updates, and share live B/L tracking information with internal and external stakeholders.
This is how NY International Logistics moved from manual tracking to more proactive forwarding control.

1. Managing shipment visibility in one workflow
The first change was consolidating daily shipment tracking into one workflow.
With All-in-One Shipment Tracking, users can enter a Master B/L number or container number and track detailed shipment information in one place. Instead of searching across multiple websites, NY International Logistics can check shipment location, status, ETD, and ETA through Tradlinx Ocean Visibility.
This gives the company a clearer operating view of active shipments.
For a forwarder, that visibility is essential. It helps manage customer cargo with less manual effort and more consistency. By reducing repeated website checks and one-by-one status searches, NY International Logistics reduced the daily workload behind shipment monitoring.
2. Responding earlier to shipment delays
The second change was shifting from manual delay discovery to automated exception awareness.
Unexpected delays are common in global logistics. In the past, the team had to keep checking shipment status manually to find out whether schedules had changed.
With Automated Shipment Alerts, Tradlinx Ocean Visibility provides immediate updates on ETD changes and other delay-related events. This allows NY International Logistics to identify potential delays earlier and take action before they create greater operational disruption.
For a forwarder, earlier delay visibility means better control. The company can prepare the next step sooner, coordinate internally, and support destination-side readiness based on actual arrival timing.
Instead of reacting only after a problem becomes visible, NY International Logistics can monitor exceptions and respond more proactively.
3. Sharing live B/L tracking with stakeholders
The third change was improving how shipment information is shared.
Forwarding operations depend on clear and timely communication. Shipment updates often need to be shared not only internally, but also with customers, destination-side partners, and other external stakeholders.
Previously, this often required Excel files, email updates, and repeated back-and-forth communication.
With Instant B/L Tracking, NY International Logistics can share live shipment visibility through tracking links. Internal and external stakeholders can access the latest B/L tracking view without waiting for a separate file or manual update.
This makes communication faster and reduces the burden of repeatedly explaining shipment status across different channels.
4. Results: 50%+ Less Tracking Work and Stronger Forwarding Control
After implementing Tradlinx Ocean Visibility, NY International Logistics significantly improved its day-to-day forwarding workflow.
The clearest quantitative result was that time spent checking shipment schedules and related updates dropped by more than 50% compared with the previous manual process.
But the larger impact was forwarding control.
By connecting shipment tracking, automated alerts, and live B/L sharing in one platform, NY International Logistics reduced repetitive tracking work while gaining a clearer view of shipment status and arrival timing. 4000 원밖에 안
This changed the company’s operating model.
Instead of spending the day chasing shipment status across multiple sources, NY International Logistics can now monitor shipments more predictably, identify delay risks earlier, and prepare destination-side actions with greater confidence.
As Yongmin Lee put it:
“Supply chain management has become much easier.”
That simple comment reflects the operational relief created by digitalizing a previously manual forwarding process. By moving beyond repetitive tracking work, NY International Logistics strengthened its ability to manage customer cargo and the broader supply chain with better control.

NY International Logistics’ case shows that real-time visibility creates value when it changes how a forwarder manages shipments.
The improvement was not only about cutting schedule-checking time by more than 50%. The greater value was building a more connected forwarding workflow: one that brings shipment tracking, delay alerts, destination-side preparation, and stakeholder sharing into a single digital process.
For forwarding companies managing import and export shipments every day, visibility is not just about knowing where cargo is. It is about reducing manual work, responding earlier to delays, sharing accurate information faster, and managing customer cargo with greater confidence.





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