TRADLINX

1. Customer Overview: A Global Tire Manufacturer Focused on Supply Reliability

NEXEN TIRE’s SCM Strategy Team plays a central role in planning and supporting the company’s product operations strategy.

In the global tire market, reliable supply is directly tied to business competitiveness. For that reason, efficient and structured supply chain management is a core mission for the team. The ability to understand logistics flows accurately, forecast movement more effectively, and manage supply chain data consistently is essential to supporting on-time supply across global operations.

2. The Challenge: Limited Visibility and the Limits of Manual Supply Chain Management

In supply chain management, visibility is the foundation for accurate forecasting and better strategic planning. However, NEXEN TIRE’s SCM Strategy Team faced persistent visibility gaps that made it difficult to clearly understand logistics flows and forecast cargo movement with confidence.

A major part of the challenge was that many supply chain tracking tasks still depended on manual processes. In a logistics environment where conditions change constantly, relying on people to identify, check, and respond to every update creates clear operational limits.

NEXEN TIRE needed a more systematic way to manage logistics data, reduce dependence on manual work, and strengthen the data foundation behind supply chain decision-making.

3. How NEXEN TIRE Uses TRADLINX Ocean Visibility: Connecting Real-Time Logistics Data to SAP

For NEXEN TIRE, the goal was not simply to view shipment data. The company wanted to turn real-time logistics data into a structured internal asset that could support broader supply chain operations.

TRADLINX Ocean Visibility provides a data environment that can connect with core internal enterprise systems such as FMS, TMS, and SAP. NEXEN TIRE’s SCM Strategy Team used this capability to process real-time raw data from TRADLINX Ocean Visibility according to the company’s internal management standards and upload it into its SAP system.

This allowed the team to bring logistics data that had previously been fragmented or manually managed into its core operating environment. As a result, NEXEN TIRE gained stronger control over supply chain data and created a more reliable foundation for internal reporting.

4. What Changed After Implementation: Making Supply Chain Blind Spots Visible

After adopting TRADLINX Ocean Visibility, NEXEN TIRE’s SCM Strategy Team moved toward a more system-driven way of working.

The most meaningful improvement was clearer visibility and stronger data accuracy. Areas that had previously been difficult to see became easier to understand, giving the team a more reliable view of logistics flows.

As Soohee Choi explained:

“Areas that had previously been unclear or difficult to see became much more visible, and overall data accuracy improved.”

NEXEN TIRE is also going beyond simple shipment monitoring. With a more refined data foundation, the company is preparing to measure supply chain performance in more advanced ways and strengthen its reporting environment so that a wider range of reports and performance indicators can be visualized more effectively.

For NEXEN TIRE, TRADLINX Ocean Visibility became more than a visibility tool. It helped the company turn real-time logistics data into a systemized internal asset.

By connecting TRADLINX Ocean Visibility data with SAP, NEXEN TIRE improved data accuracy, clarified previously hidden blind spots in the supply chain, and built a stronger foundation for reporting and performance management.

The result is a more connected supply chain data environment—one that supports better forecasting, clearer decision-making, and a more structured approach to global SCM operations.