Why Your Container Tracking Data Is Wrong And How To Fix It

The Visibility Problem Most Teams Miss

TRADLINX service overview. Real time BL anchored tracking with hourly refresh and predictive alerts.

The global supply chain lives in permanent disruption. Geopolitics, rate swings, and demand shocks make forecasting and real time visibility non negotiable. One in three supply chain leaders now rank predictive management as a top priority, while nearly half focus on technology for real time visibility.

Data accuracy has become the ultimate metric. Yet most tracking stacks are built on a fragile single key. TRADLINX takes a different approach. With a reported 99 percent accuracy rate validated by global brands such as Samsung, Canon, and Philips, TRADLINX shows how superior data converts uncertainty into an operating advantage.

The Shift From Single Point To Big Data Intelligence

Traditional tracking often treats the container number as the only source of truth. During transshipment, cargo may move to another box. The original number goes stale, the data trail breaks, and visibility disappears. That blind spot drives delays and unforced cost.

TRADLINX solves this by anchoring visibility to the shipment itself and using big data to maintain continuity through handoffs.

The two anchors

Bill of Lading. The commercial constant for the shipment across moves and rehandles.
Container number. The current physical carrier of the cargo at any point in time.

When a container or vessel changes, TRADLINX cross references historical and live data to connect the old and new container under the same BL, keeping the data chain intact.

The TRADLINX 3 Stage Engine

1) Aggregate

Integrates BL and container data, real time AIS, global port data, and a large historical logistics dataset.

2) Refine

Advanced algorithms plus an expert data team cleanse conflicts, link new container numbers after transshipment, and enforce data integrity.

3) Deliver

Publishes a unified stream with hourly updates and predictive insights that flag likely delays so users act before problems escalate.

What The Numbers Mean

Operational data accuracy reported at 99.5 percent for day to day tracking streams.
Head to head comparisons show 93 percent accuracy for TRADLINX versus an industry average of 55 percent in like for like tests, a gap of 38 percentage points.
Update cadence targeted at hourly refresh, positioned as up to 12 times faster than typical competitor intervals.

Note: These measures reflect different test scopes. Operational accuracy covers ongoing production feeds. Comparative accuracy comes from third party style bake offs with a defined sample and scoring method.

Customer Outcomes And ROI

Samsung Logistics reduced manual tracking tasks by 50 percent and reported annual savings of 60,000 USD.
Canon logistics management reported moving from hours to under one minute per BL for shipment status work.
LG Chem reported 50,000 USD yearly labor savings, a 70 percent improvement in tracking accuracy, and 98.3 percent overall efficiency gains.
LSPs using the API saw customer retention increase by 20 percent.

Pricing that aligns with shipments

TRADLINX prices by Master BL, not per container. Example: 400 containers under 200 Master BLs per month priced at 540 USD total. Comparable solutions range from 2,500 to 6,250 USD for similar volume, a 5 to 12 times difference that simplifies ROI math.

Powerful Tech That Is Simple To Adopt

Drop in widget. Add real time tracking to a website in minutes without coding.
API integration. Connect to FMS, TMS, or ERP and remove data silos. Unlimited API request model supports growth.
One truth. Internal teams and customers see the same reliable stream, which reduces escalations and manual reconciles.

The New Competitive Standard

Winning in logistics now depends on the quality of your data and how fast teams can act on it. TRADLINX presents an operating model built on collecting, refining, and delivering reliable shipment information. Success is not just about moving cargo. It is about moving with certainty.

In Depth: How TRADLINX Compares

TRADLINX published the report SCM Visibility ROI 2025 to 2026, a comparative analysis of leading visibility platforms, including Project44 and FourKites. The study evaluates Total Cost of Ownership, Data Reliability, and Operational Efficiency, and offers a framework for platform selection. The full report is available on the TRADLINX website.

How To Get Started

Book a 20 minute workflow review. See how BL anchored tracking, hourly refresh, and predictive alerts cut manual work for your lanes. Or deploy the widget to your site and invite customers to self serve status in minutes.

Why overpay for visibility? TRADLINX saves you 40% with transparent per–Master B/L pricing. Get 99% accuracy, 12 updates daily, and 80% ETA accuracy improvements, trusted by 83,000+ logistics teams and global leaders like Samsung and LG Chem.