TRADLINX

1. The Challenge: Free Tracking Sites Were Not Enough for Customer Requests

Korea International Transportation Co., Ltd. specializes in ocean import and export logistics.

Sales Team 3 had to respond to a steady flow of customer inquiries about shipment location and status. At the time, the team relied on free overseas tracking websites, but the data was often not accurate enough for day-to-day operational use.

As a result, employees still had to log into each carrier’s website individually and enter B/L numbers one by one to verify shipment status.

As shipment volume increased and the customer base became more diverse, this fragmented manual tracking process created growing operational fatigue.

2. Korea International Transportation’s TRADLINX Workflow: Centralized, Organized, and Easy to Read

To remove inefficiencies from the tracking process and provide customers with more reliable information, Korea International Transportation adopted TRADLINX Ocean Visibility.

All-in-one visibility without carrier-by-carrier searches

The team can now view all registered shipments in one place through TRADLINX OV.

The platform brings together data from more than 45 global carriers. In addition to B/L-based tracking, users can also monitor real-time vessel locations directly within the platform.

This eliminated the need to move between individual carrier websites and gave the team a more reliable way to check shipment status.

More precise shipment management through client-based sorting

Even when managing shipments for many different customers at once, the team can stay organized using OV’s sorting capabilities.

By grouping and reviewing shipments by customer, Korea International Transportation can quickly identify the status of each client’s cargo and reflect that information in its internal schedule more accurately.

A more visual way to communicate shipment status

After adopting TRADLINX Ocean Visibility, Sales Team 3 changed how it communicated with customers.

In the past, the team had to rely on phone calls or text messages to share shipment updates, often with limited confidence in the accuracy of the information.

Now, the team uses OV’s intuitive dashboard to provide clearer visibility. By sharing visualized shipment routes and accurate ETA information with customers on a weekly basis, Korea International Transportation has strengthened trust in its service.

3. What Changed After Implementation: Customer Visibility Became Easier to Deliver

The biggest change was not only that the team could see shipment data in one place. It was that the information became easier to explain, organize, and share with customers.

The visual dashboard helped turn complex shipment data into a format customers could understand more easily. Client-based sorting made it faster for the team to prepare updates for each customer.

As a result, Korea International Transportation built a more consistent customer reporting process and improved the quality of its shipment visibility service.

“The low accuracy of free tracking sites and the need to search carrier websites one by one were major challenges for us. With TRADLINX Ocean Visibility, we can see everything in one place, and one of its biggest advantages is how well the information is presented visually. That makes it much easier to provide customers with visibility they can actually use.”
— Jongsoo Chae, Korea International Transportation

Even without integrating the platform into its internal ERP system, Korea International Transportation was able to solve core tracking inefficiencies by using TRADLINX OV as a single visibility platform.

By turning complex shipment data into something more visual and easier to understand, the company strengthened customer communication and service competitiveness.

The case shows how freight forwarders can use TRADLINX Ocean Visibility to create a clearer, more reliable standard for customer-facing shipment visibility.