📍[Case Summary]
- Customer: Binggrae
- Industry: Food
- Department: Global Sourcing Team — International Purchasing
- Core Challenges:
- Limited visibility into shipment and port arrival delays created supply chain uncertainty
- The team spent too much time checking shipment status and relaying updates to internal stakeholders
- Repeated communication between carriers, forwarders, and internal teams became part of the team’s daily workload
- Solution Used:
TRADLINX Ocean Visibility — a web-based visibility platform that combines real-time shipment monitoring, satellite AIS and carrier data, dashboard access, and shareable tracking links, allowing internal teams to check shipment status directly. - Key Results:
- Fewer repeated shipment status inquiries
- Direct shipment visibility for internal teams
- 20% improvement in operational efficiency
1. Customer Overview: Supporting Supply Chain Stability Through Global Sourcing
Binggrae’s Global Sourcing Team plays a critical role in securing high-quality raw materials and packaging materials from suppliers around the world.
Within the team, the international purchasing function is responsible for monitoring cross-border cargo movement and anticipating potential delays. Because these imported materials support production planning and supply continuity, shipment visibility is essential to the team’s daily work.
For Binggrae, visibility was not simply about tracking where cargo was. It was about building a workflow that helped the right teams access shipment information faster, reduce repeated update requests, and make logistics communication more efficient.
2. The Challenge: Shipment Updates Were Taking Too Much Time to Confirm and Share
As global supply chain volatility increased, Binggrae’s Global Sourcing Team faced more frequent logistics disruptions.
One of the biggest challenges was the lack of timely visibility into shipment delays and port arrival delays. When the team could not quickly confirm when cargo would depart, arrive, or be delayed, it became difficult to provide reliable information to the internal teams responsible for production planning and inventory management.
This created a repeated communication loop.
The Global Sourcing Team had to contact carriers or forwarders to check the latest shipment status. Then, they had to relay that information to internal stakeholders. When schedules changed again, the same process often had to be repeated.
Over time, this became more than a logistics tracking task. It became a daily workflow burden.
Binggrae needed a better way to manage shipment visibility across the organization. The team needed to reduce manual update sharing while helping internal stakeholders access reliable shipment information when they needed it.
3. Binggrae’s TRADLINX Workflow: Turning Shipment Visibility Into a Shared Process
To address this issue, Binggrae adopted TRADLINX Ocean Visibility.
The goal was not to build a complex new system. Binggrae needed a practical visibility workflow that could reduce repeated communication and make shipment information easier for internal teams to access.
With TRADLINX Ocean Visibility, the Global Sourcing Team changed how shipment information moved across the organization.
Instead of collecting updates from carriers and forwarders and manually passing them along to related departments, Binggrae created a workflow where shipment status could be checked through a shared platform or tracking link.
This helped the Global Sourcing Team reduce its role as the constant relay point between external logistics partners and internal stakeholders.

Real-time visibility for sourcing and production planning
For Binggrae, shipment visibility is closely connected to production planning and supply stability.
The Global Sourcing Team imports raw materials and packaging materials from suppliers around the world. When shipments are delayed or port arrival schedules change, production planning and inventory management teams need updated information quickly.
Before TRADLINX Ocean Visibility, the team often had to contact carriers or forwarders repeatedly to confirm the latest status. After that, they had to share the information internally through separate messages, files, or manual replies.
With TRADLINX Ocean Visibility, the team can monitor shipment and arrival status in real time through the web platform. When delays occur or ETAs change, Binggrae can identify the updated status earlier and provide internal teams with more reliable information.
Direct access to shipment status for internal teams
One of the biggest sources of repetitive work was answering internal questions such as, “When will this shipment arrive?”
Binggrae improved this process by using TRADLINX Ocean Visibility’s dashboard access and shareable tracking links.
Instead of preparing separate updates through Excel files, text messages, or repeated manual replies, the Global Sourcing Team can now share a tracking link or guide related departments to check the platform directly.
This allows internal stakeholders to check shipment status whenever they need it.
As a result, the Global Sourcing Team no longer has to manually answer every status question or repeat the same update across multiple departments.
Less update relay work, more time for sourcing
The biggest change was in the flow of internal communication.
By giving related departments easier access to shipment visibility, Binggrae reduced the repetitive back-and-forth around cargo location and arrival timing.
This removed unnecessary update relay work from the Global Sourcing Team’s daily workload. The team could spend less time passing information between external logistics partners and internal stakeholders, and more time focusing on sourcing, planning, and supply continuity.
4. Results: 20% Higher Efficiency Through a Better Visibility Workflow
After implementing TRADLINX Ocean Visibility, Binggrae improved the way its Global Sourcing Team managed shipment communication.
Before, the team had to collect shipment updates from external logistics partners and redistribute that information internally. Many shipment-related questions had to go through the Global Sourcing Team before internal stakeholders could get the answers they needed.
After implementation, internal stakeholders could access real-time shipment status directly through the platform or shared tracking links.
This reduced repeated questions about cargo location, arrival schedules, and shipment delays. It also helped internal teams get the information they needed faster, without waiting for the Global Sourcing Team to manually respond.
Reduced communication burden
Because internal stakeholders could check shipment status directly, Binggrae reduced much of the repeated communication that had previously taken up the team’s time.
The Global Sourcing Team no longer had to prepare as many manual updates or respond to the same shipment status questions repeatedly.
This made the team’s daily workflow more efficient and helped information move faster across departments.
Approximately 20% improvement in operational efficiency
With fewer repetitive update requests and faster access to real-time shipment information, Binggrae improved operational efficiency by approximately 20%.
The efficiency gain came from a practical change in workflow: shipment information became easier for internal teams to access directly, reducing the need for the Global Sourcing Team to act as the constant communication bridge.

“Because internal teams can now check shipment status directly, one major task has been removed from our workload. As a result, we saw about a 20% improvement in operational efficiency.”
— Seohee Gong, Global Sourcing Team, Binggrae
For Binggrae, shipment visibility became a way to improve how logistics information moved across the organization.
By using TRADLINX Ocean Visibility, the Global Sourcing Team moved away from a workflow built around manual status checks and repeated update sharing. Instead, Binggrae built a visibility workflow where internal stakeholders could access shipment information directly when they needed it.
This reduced update relay work, improved communication speed, and helped the team focus more on sourcing, planning, and supply continuity.
In a business where imported raw materials and packaging materials directly support production planning, this visibility workflow gives Binggrae a stronger foundation for faster communication, more reliable planning, and more efficient global sourcing operations.





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